상세 보기
자료 필터
자료유형
발행연도
2023 ~ 2026
2023 2026
키워드
언어
전체 13건 중 1번부터 10번까지의 결과를 표시합니다.
2026
Article
Mixed or mismatch? Novel approaches to the interplay of prior associations and crisis response strategies
- Lee, SoYoung ;
- Lim, Rachel Esther
- 2026-12
- Corporate Communications
- EMERALD GROUP PUBLISHING LTD
Article
Who Responds to Warmth?: The Moderating Role of Regulatory Focus in the Persuasive Power of Warmth Appeals
- 이소영 ;
- 김태민
- 2026-08
- The International Journal of Internet, Broadcasting and Communication
- 국제인공지능학회
Article
When Human Touch Matters: The Asymmetric Source–Product Fit of Ad Creator Type in Generative AI Advertising
- 2026-08
- The International Journal of Internet, Broadcasting and Communication
- 국제인공지능학회
Article
Enhancing Preventive Health Risk Behaviors: The Synergistic Effect of Anthropomorphism and Benefit Appeals on Social Media
- Kim, Sujin ;
- Lee, SoYoung
- 2026-01
- Communication Reports
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2025
Article
The skepticism equation in influencer marketing: the interplay of influencer-product fit and content style in shaping ad skepticism and purchase intention
- Kim, Dong Hoo ;
- Yun, Lau Shi ;
- Lee, SoYoung
- 2025-07
- Asian Journal of Communication
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
The Hidden Cost of Warmth: Examining the Compensation Effect in a Cluttered Advertising Context
- Kim, Taemin ;
- Lee, SoYoung
- 2025-03
- Studies in Media and Communication
- Redfame Publishing Inc.
2024
Article
Optimizing Anti-Smoking Campaigns: The Dynamic Interplay of Self- Construals, Cigarette Types, and Cessation Stages
- 김동후 ;
- 이소영
- 2024-09
- International Journal of Advanced Smart Convergence
- 한국인터넷방송통신학회
Article
Warmth Paradox: The Interplay of Warmth Ad Exposure Contexts and Construal Levels on Consumer Responses
- 김태민 ;
- 이소영
- 2024-09
- International Journal of Advanced Smart Convergence
- 한국인터넷방송통신학회
Article
What Did You Expect: How Brand Personality Types and Transgression Types Shape Consumers’ Response in a Brand Crisis
- 이소영 ;
- 홍지미 ;
- 손현상
- 2024-08
- The International Journal of Internet, Broadcasting and Communication
- 한국인터넷방송통신학회
Article
Brand recovery after crisis: The interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
- Lee, S. ;
- Kim, T.
- 2024-08
- Journal of Marketing Communications
- Routledge