온라인 공동체에서 사회적 정체성과 지속적인커뮤니케이션 활동이 구성원 간 신뢰에 미치는 영향에 관한연구

초록

The current study investigated how interpersonal trust is developed in online communities, where most of individual identities are unknown or doubtful. To better understand and theorize the underlying mechanism, a survey was conducted integrating the literature on computer-mediated communication (CMC) and extending previous research on social identify model. The findings confirmed that integrity, benevolence, and openness are essential components in the concept of trustworthiness, which is predicted by social identification and persistency of communication activities in the virtual community.

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