Why do companies become similar, but performance is different?: Understanding of Corporate isomorphism through Self-determination

초록

This study inferred that those various individual innovative behaviors expressed to survive social environmental changes are the result of individual’s subjective intrinsic behaviors. The study was conducted with the aim of empirically identifying the operating principles of innovative behavior, developing universally applicable theories and models for innovative behavior, and providing an important theoretical basis for applying numerous management techniques to the reality. Due to the nature of individual’s intrinsic behavior research, it was prepared using an electronic self-report survey. Outliers were removed from the collected data and normality checks were accomplished to perform confirmatory factor analysis, and the causal relationship was verified using the structural equation model. As an analysis method, reliability was verified using the Cronbach alpha coefficient, and factor analysis was conducted to test the validity of the measurement variable. Competence, relationship, and autonomy, which are the main constituents of self-determination, play significant role on innovative behavior, while competence having a mediating effect on relationship and autonomy. Similarly, autonomy was found to have a moderating effect on relationship and competence. The results of this study provided an opportunity to identify the fundamental principles of innovative behavior and understand the phenomenon of corporate isomorphization. The coercive and normative isomorphism caused by changes in external systems and norms is understood as a simple adaptation rather than an innovation. On the other hand, the act of self-awareness and imitation of new standards in exchange with others presupposes the acceptance of more innovative ideas, so if only an autonomous environment is continuously provided, the expression of innovative behavior can be continuously induced. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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