An empirical study on the effects of characteristics of SNS on organizational communication satisfaction and the morale of troops: Focus on ROK and US mediating effects of organizational culture

초록

Under the threat of international disputes arising from the conflict of interests with marginal state including North Korea, a military is assigned an important mission of protecting a national crisis as an armed organization and the morale of the troops has been recognized as the most important factor to maximize military power.A study on the morale of the company's internal customers is well advanced however, a study on the morale of the troops having a crucial role in improving fighting strength are not enough.To meet these shortages, this study is to evaluate how Social Networking Service (SNS) characteristics and Quinn & McGrath's organizational culture characteristics affects on the morale of the troops. Also, through additional analysis, this study is to investigate the differences between Republic of Korea(ROK) and the United State (US) military.The result shows that different SNS characteristics affect the organizational communication satisfaction when ROK and US were analyzed separately noticeably showing relationship difference between SNS characteristics and organizational communication satisfaction in two military organizations. In further analysis, the result is concluded as the organizational communication satisfaction differences are also caused by organizational culture characteristics implicating the organizational communication satisfaction is also affected by military organizational culture characteristics. This study shows the differences on the cause affecting on organizational communication satisfaction between ROK and the US military; ROK has little factors affecting on the organizational communication satisfaction than the US military, but suggests the implication of improving the organizational communication satisfaction as positive effects on the morale of the troops goes bigger if organizational communication satisfaction is met. © Research India Publications.

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