A study on the effect of entrepreneurship orientation and market orientation on innovation performance: Mediation of innovation capabilities

초록

This study aims to investigate mediating effects of innovation capability between firm's entrepreneurship orientation, market orientation and innovation performances. A research model with several hypotheses was developed based on review of previous researches and tested using multiple regression analysis. As a result, entrepreneurship orientation and market orientation influenced product innovation through R&D and marketing capabilities and influenced process innovation via R&D, manufacturing and marketing capabilities. On the other hand, learning capability did not have any influence on innovation performance. The findings suggest which organizational cultures and innovation capabilities firms should invest for different types of innovation with providing deeper understanding of firm's innovation and its antecedents. © 2017 International Information Institute.

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