테마공원 방문객의 계획된 행동과 여가유능감 및 방문지속행동 간의 구조적 예측모형

초록

The purpose of this study was to investigate the structural predicted casual relationship among planned behavior, leisure competence and visiting continous behavior of visitors of theme park. To achieve that aim, the author tested structural predicted casual relationships among plenned behavior, leisure competence and visiting continous behavior intention. From the 300 questionaries distributed, 265 responses were collected. After excluding incomplete responses, 244 usable questionaries were obtained. The survey questionnaires were used to collect the data. The questionnaires for the planned behavior had been developed by Ajzen(1985, 1991), Ajzen & Driver(1992), leisure competence had been developed by Kim(2000), Kim(2007), Witt & Ellis(1982), and visiting continous intention and behavior had been developed and used by Yoon(2010), Park(2012). The statistical methods such as corelational analysis and structural equation model analysis were used to analyze the collected data for the this research goal. The findings are as follows. First, it appeared that planned behavior have a significant influence on leisure competence. Second, it appeared that planned behavior have a significant influence on visitation continous intention, Third, it appeared that leisure competence has a significant influence on visitation continous intention. Forth, it appeared that leisure competence has a significant influence on visitation continous behavior. Fifth, it appeared that visitation continous intention has a significant influence on visitation continous behavior.

키워드