A Study on the Intention to Use Reward App

초록

Compensation applications refers to the so-called money-making apps. It is more effective than the existing ads because it is more immersive and less disliking than just looking at it. The intuitive success factor of the rewards service attracts a large number of subscribers and installs or executes advertising applications, making the company's advertising a major source of revenue. As mobile devices become more popular, a lot of games are coming out, and reward apps that offer compensation for a certain amount of ads are being launched in various services. As the leisure time increases due to economical liberalization, shortening working hours, and spreading the five-day workweek, compensation apps that pay a certain amount of money are the factors that lead to the increase of user's time. In particular, from the student's point of view, the severity is considered negligible since it is difficult to find jobs these days and does not cause intrinsic addiction or economic devastation. On the positive side, we can not deny that all members of society are in financial difficulties and that some money is being collected. Since research on reward apps is rare, this study will contribute to finding reward service activation strategies. In particular, it is difficult to verify independent variables that affect the use effect. Therefore, to examine the effects of compensation advertisement, the factors affecting the intention of accepting using the motivation theory, the technology acceptance model and the plan action theory are studied.

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