아이스하키 참여 동호인들의 여가동기와 운동몰입과의 관계 : 조직 동일시 매개효과를 중심으로

초록

The purpose of this study was to verify the mediating effects of organizational identification of between ice hockey club on leisure motivation and motor commitment. Namely, this study was to present basic data which can utilize in marketing strategy for examining effects of leisure motivation, motor commitment and organizational identification the factors related mediating effects. The subjects were selected among ice hockey club participants of 4 ice rink in Seoul and Gyeonggi Province 250 questionaries were finally adopted. The results of this study based on this procedures and method are as follows. There were significant positive correlation between leisure motivation, organizational identity and motor commitment. The results indicated that mediating effect of organizational identity in the relationship between leisure motivation and motor commitment. Organizational identity partially mediated the effect of leisure motivation on motor commitment.

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