서비스 제공자와 서비스 이용자 간의 서비스품질에 관한 인식 차이 연구 -대학 행정서비스를 중심으로-

A Study of Perceptual Difference about Service Quality between Service Providers and Users - Focused on the Administrative Services of University -

초록

A study for service quality is actively done but that for the quality level of the provided service recognized by the service provider for the same service, and for the difference in quality level of service use recognized by the service user is not relatively widely done. Thus, this study analyzed difference between the quality level of the provided service recognized by the service provider and the quality level of service use recognized by the service user, around administrative service as one of cores of the university service, and examined how difference between both service qualities have effect on business the business satisfaction level of the service provider. We measured the service level provided by the individual in charge of the administrative service of the A-university and examined the service quality in business by use of questionnaires. As the result, it was appeared that the quality level of the provided service recognized by the service provider for the same service quality was higher than the quality level of service use recognized by the service user. In addition, it was found that the quality level of the provided service recognized by the service provider had a significant effect on the service provider's business satisfaction level but the quality level of service use recognized by the service user had not effect on the business satisfaction level of the provider.

키워드

Service Quality; GAP; Internal Service Quality; University Service
제목
서비스 제공자와 서비스 이용자 간의 서비스품질에 관한 인식 차이 연구 -대학 행정서비스를 중심으로-
제목 (타언어)
A Study of Perceptual Difference about Service Quality between Service Providers and Users - Focused on the Administrative Services of University -
저자
박의정; 유한주; 송광석
발행일
2011-03
저널명
품질경영학회지
권
39
호
1
페이지
78 ~ 89