선발자와 후발자의 경쟁우위 관점에서 본 중국 스마트 폰 산업

초록

As the Chinese local companies grow fast in the smart phone industry in the world market as well as in the Chinese local market, they have threatened Korean companies. Especially Samsung Electronics was surpassed by local companies in China. In terms of levels of technology or types of technology, the company(leader) that holds application technology sustains the superiority in a relatively short term, but the company that has original technology maintains the superiority in the relatively long term. In terms of levels of the price, it is possible that the leader may surpass the followers again even though the former was surpassed by the latter in the high price smart phone market. On the contrary, it is very difficult that the leader overtakes the followers again in case the followers surpass the leader in the low price smart phone market. In order to regain the superiority in the Chinese smart phone market, Korean companies need to take different strategies in the high or low price smart phone. They need to invest in much more original technology besides the imitation of the leader or the development of similar technology in the high price market. Considering that there is little difference of quality in the low price market, they need to establish aggressive price-lowering strategies.

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