태보 운동프로그램 참여자의 만족도가 재구매 의사결정에 미치는 영향

초록

This research targets the participants of Tae-Bo exercise programs and aims at examining the influence of the participants’ satisfaction with Tae-Bo exercise programs (physical directors, programs, facilities) on their decision to re-purchase them. To accomplish the purpose, 300 participants were sampled by means of stratified cluster random sampling method. Only 238 questionnaires were statistically processed, while 62 questionnaires were excluded because their respondents failed to complete instrument and judged insincere in filling out questionnaire. To analyze the data collected, statistical techniques, such as Descriptive Statistics, Reliability Analysis, coefficient of correlation, multiful regression Analysis were used, and as for difference verification between individual groups in relation to significant results. The study hypothesis was verified through the above research methods and procedures and the following results have been drawn out: The satisfaction degree of the participants in Tae-Bo exercise programs was found to influence their determination on re-purchase, and to put it concretely, physical directors and facilities were proved to make a meaningful difference in their decision on re-purchase.

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