연필로 쓰는 지속가능 체화 스토리- 250년 역사의 필기구 전문기업 파버카스텔을 중심으로 -

초록

What does firm make sustainable? The importance of sustainable management in firms has been addressed, but the previous work on firm's competitive advantage or business strategy has focused on the financial performance or social responsibility perspective. Therefore, this study attempts to find the source of sustainable competence of firms from the case of Faber-Castell in 250 years of writing instruments industry. The results of case study showed that it is very essential to equally consider three aspects of economic, social and environmental management in order for firm to sustain successfully. From this standpoint, firm should more concentrate on how to develop the capability of product distinctiveness and human resources, how to cope with the change of market and technology. The case of Faber-Castell also gives insights that firm's sustainable management needs the combination of human-embodied expertise, brand identity, and environment-friendly operations.

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