Unethical viral marketing using social network service

초록

The purpose of the study is to examine how marketing professionals perceive an organizational misconduct and what factors affect their decision on an unethical viral marketing issue. This study considered code of ethic and ethical working climate as organizational variables influencing ethical perception and decision. To answer the research question, this study employed a survey of ninety six marketing professionals. The results showed that ethical working climate was significant variable to explain ethical perception on an organizational misconduct, but code of ethic was not effective in it. ©2015 International Information Institute.

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