국제통상기업의 전자무역 실행단계별 성과에 관한 실증분석

초록

This study examined e-trade performances by the utilization level of international enterprises. Various potential factors associated with e-trade performances were modeled with canonical correlation analysis. Empirical results show that for the introductory stage, strategic competitive advantage is more important than other performances, and statistically significant factors include IT infra, industry information, and e-trade strategy. For the activation stage, both strategic competitive advantage and trade process competitive advantage are important performances, while industry information and application year reveals statistically significant relationships. For the mature stage, internal business process improvement(with cost savings) is the most important performance, and statistically significant major factors include operation level and e-organization. As a result, international enterprises should carry out performance target and supporting policy strategically based on the findings.

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