커피전문점 모바일 어플리케이션 이용자의 지속사용의도에 관한 연구

초록

This study identified the impact of evaluation of the application's system quality, information quality, and service quality on perceived value and service satisfaction on mobile application users of coffee shops. It also verified the effect on the intention of continuous use. Through this, it was conducted with the aim of making a proposal to positively improve the intention of continuing to use coffee shops' mobile applications. To this end, a non-face-to-face online survey was conducted on mobile application users of coffee shops from February 13 to March 10, 2021. A total of 262 data were obtained for measurement tools and analysis made on an equivariable scale, and statistical analysis utilized the PLS structural equation model. Empirical analysis showed that stability and usability of system quality had a positive impact on service satisfaction, accuracy of information quality had a positive impact on perceived value and service satisfaction, timeliness and context relevance showed a significant relationship to perceived value, reliability and empathy. Furthermore, both perceived value and service satisfaction showed significant causal relationships that positively improved the intention of continuing use. Based on these results, it was suggested that in order to increase the intention of reusing coffee shop applications, the interface should be improved, stable services should be provided, information needed for users should be provided exactly at the right time, and personalized services should be provided.

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