Analysis on the Life Cycle of Soundtrack Content in K-POP—Data-Driven on Music Platforms

초록

This study proposes a key element by analyzing the life cycle of soundtrack content. Based on the theoretical background of K-POP fandom, superstar effect, piggyback effect, branding theory, and product life cycle theory, this study analyzed how independent variables accepted in creation affect the soundtrack content life cycle. The results of the experiment showed that the life cycle of the soundtrack was not maintained because it was limited to the simple number of soundtrack playback and the number of listeners. It was confirmed that the longer the number of likes (counts) added to the active expression of music consumers, which is fandom, the longer the life cycle of the soundtrack lasted. The participation of the music arranger served as a variable in maintaining the chart within the music platform. As the research that shows the popularity factor of K-POP being the “chorus of addictive music” indicates, the popularity of soundtrack increases the lifespan according to the competence of the arranger. This study aims to present a new approach to K-POP music content creation by analyzing the factors of soundtrack content that has received a lot of attention from consumers and has been loved by consumers for a long time. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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