Moral Judgment and Blame in Crisis Management

초록

This study investigated how people make moral judgments toward an organization involved in a crisis based on crisis types and crisis response types. To test it, the study employed 2 (control vs. uncontrolled) crisis types x 2 (excuse vs. apology) crisis response types between-subject design. The findings indicated that crisis types and crisis responses influenced participants’ moral judgment, and excuse in both crises type was judged much immoral than using apology. In addition, moral judgment significantly predicted blame.

키워드