경고표시 인지정도가 소비자행동에 미치는 영향연구

초록

In this study, the effectiveness of the warning signs was investigated. n order to survey, adult men and women surveyed 131 peoples. Findings are as follows. Warning level, warning statements, warning size, warning location,warning color is influenced consumers’ perception level. However, the location of warning labels, the number of alerts, warnings, symbol type, fonts had no impact on the level of perception . In addition, Awareness have a positive impact on repurchase intention and recommend intention.

키워드