An empirical study on the critical success factors to invigorate social business

초록

With the rapid expansion of the smartphone users and the evolution of Web2.0 over the past several years, the utilization of social media tools such as SNS(Social Network Service), Wiki and blog, etc. became a crucial part of daily life. Now almost all enterprises are implementing or planning to implement Social Business in the field of marketing and sales at the enterprise. But, there's no outstanding research yet how much Social Business can contribute to the performance of the enterprise or impact to the performance. This paper reviews the key elements of social business services and analyzes how they are impacting to the end user's attitude towards social business acceptance and utilization that is tightly linked to the performance and the success of a social business, provided a research model based on TAM as a basic framework. © 2014 International Information Institute.

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