시선추적 실험에 의한 블루투스 헤드셋 광고이미지 시지각 특성

초록

The experiment of this research is conducted by using the gaze tracking device and the advertisement onthe monitor. The data are analyzed as follows. First, the careful comparisons of the initial and full - view data wereused to verify the insufficiency treatment of the initial data among the existing research theories. Second, the averageddata of the participant is used for the averaged data, and some participants are excluded from the analysis process bychecking the validity of the data. Third, we summarized the characteristics of the attention data, clarified the processof organizing the observational data reflecting the experimental environment and human visual perception characteristicsby summarizing of setting the ROI(Region of Interest). Fourth, attention analysis framework was set up, and the staytime and return visit characteristics according to fixation and movement of eyes were summarized through analysis ofattention characteristics by interest area. Finally, in order to make a relative comparison of the characteristics of advertisements,we clarified characteristics of visual attention focused on the advertisement through the process of revealingthe focus of attention on the advertising elements through the summarization of the dominance characteristics accordingto the area ratio.

키워드