스포츠이벤트지향성의 계층적 구조에 관한 연구

초록

The current study aims to replicate the scale to measure the OSE(Orientation toward Sporting Events) and to test the hierarchical structure of the proposed model developed by Pons et al.(2006). In order to attain the research purposes, the current study surveys the sport consumer in China using the OSE items developed by Pons et al.(2006). The empirical result shows that the OSE scale is proven to be reliable and valid except for 1 item deleted for undermining the reliability of whole scale. Furthermore, the proposed hierarchical structure of OSE is supported by the LISREL estimate and fit indices implying that OSE is multi-level and hierarchical structure. Based on the research findings, the current study propose several research implication and the research limitation found in the current study for the future study.

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