로열티 적용여부와 필수품목 구매강제가가맹시스템의 성과에 미치는 효과에 대한 연구

초록

It has been argued that the combination of compulsory purchase of essential items and the difference of franchise deposit variant, which are commonly used in the domestic franchise business field, continues to damage franchisees, and royalties have been suggested as an alternative to this, but the verification work was relatively insufficient. This study examines the effect of the royalty types, which is an issue in the franchise business field, and the effect of the difference in compulsory purchase of essential items on the performance of franchise business through data from the company's contract and information disclosure, thereby verifying the basis for policy establishment. In order to analyze the effect of royalties and compulsory purchase of essential items on the performance of franchisees, the disclosure of information registered with the Fair Trade Commission from 2009 to 2018 and data of 612 franchise brand contracts were used. SPSS 18 was used for data analysis, and hypothesis verification was conducted through frequency analysis, descriptive statistics analysis, t-test, and binary variance analysis. The results showed that the franchisors and franchisees showed higher performance when the royalty method was applied. When there is a compulsory purchase of essential items, the performance of the franchisors and franchisees was found to be lower. In addition, as a result of verifying the interaction effect, it was found that the franchisors' performance was the highest when the royalty method was applied without compulsory purchase of essential items, and the performance of the franchisors was the lowest when compulsory purchase of essential items without royalties. There is ongoing disputes on the unfairness of compulsory purchase of essential items combined with the variant of franchise deposit. As an alternative to dissolve the dispute, the conversion to the royalty method is recommended. This study adds an evidence to help solving controversial issues regarding compulsory purchase of essential items the franchise deposit variant.

키워드