프로골프대회 여성갤러리의 확장된 계획행동이 관람행동에 미치는 구조적 관계

초록

The purpose of this study was to investigate a study of the structural relationship on the effects of expanded planning behavior to viewing behaviors of women's gallery in professional golf tournament. The subjects of this study were collected 227 of women's gallery who are watching in professional golf tournament. The survey questionnaires were used to collect the data. The collected material was carried out by using Spss and Amos 22.0. The questionnaires for the planning behavior had been developed by Ajzen & Driver(1992) and Kim(2007), decency had been developed by Lee(1990), and viewing intention and behavior had been developed by Lee(2003), and Lee(2015). From the analyses of the data, the study reached the following conclusions : HypothesisⅠ was adopted, Ⅰ-1. There were showed in the structural relationship between attitude and viewing intention. Ⅰ-2, There were showed in the structural relationship between subjective norm and viewing intention. Ⅰ-3. There were showed in the structural relationship between perveived behavior control viewing behavior. HypothesisⅡ was partly adopted. and HypothesisⅢ was adopted.

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