카페 이미지에서 목재 마감재에 따른 색채배색과 감성 선호도 분석 메커니즘

초록

The use of environmentally friendly finishing materials allows us to create a space where we can feel natureand to have stability and peace in the city center. In this paper, we examined the sensitivity of people to the threecafé spaces where wooden finishing materials are used in the space elements that change according to people's demandsfor environmentally friendly space due to pollution of living environment. First, we examined the wood and finishingmaterials and emotional vocabulary through literature review and previous research. Second, the values of L *, a *, b* and sR, sG and sB values were extracted by using a line spectrophotometer (Ci6X). Third, we conducted a 7 -point scale questionnaire based on the extracted 13 pairs of emotional vocabulary. Using SPSS 21, frequency analysisby descriptive statistics, crossover analysis by visiting purpose and intention, and emotional lexical factor analysis wereperformed. Through the study, the following points were found. First, CB (The Coffee Bean), SB (Starbucks) and HS(Hollys Coffee) showed differences in CB (65%), SB (40%) and HS (37%) in the spatial analysis. Second, CB gavecolor similar to the color of wall and furniture wood, but HS changed the color or brightness of wood finishing colorof furniture. HS or SB showed favorable use of wood color scheme. Third, SB (26.3%) and HS (19.7%) were selectedby taste. Fourth, there were differences in the items of CB, ‘local-exotic’ and SB ‘dark-bright’ in the factor value. The use of wood finishing materials differed in the atmosphere evaluation depending on the spatial factors and thecolor of the furniture. However, in this study, there are many factors that are insufficient in the accuracy of the ratioof the applied wood finishing material to the space element and the amount of the survey. If we further study theevaluation of emotional image according to the ratio of wood finishing materials, we think that it is necessary to studynow that interest in environmentally friendly is increasing.

키워드