The Triple Layered Business Model Canvas for Sustainability in Mobile Messenger Service

초록

Due to the spread of digital technology, new business models are emerging and the importance of sustainable growth for companies is being emphasized. Sustainability should consider both the environmental and social aspects, not just the economic aspect. It has been confirmed that digital technology has a positive effect not only on economic performance but also on environmental and social aspects. By applying it to the service, we were able to confirm that digital technological innovation can achieve corporate sustainability. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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